Identifying the Pain Point in your Startup

If you are a startup founder or being around the startup community, you must have heard of the term 'pain point'. But what exactly is a pain point and how do you go about identifying one? You've got an idea - either because you're trying to solve a problem for yourself or because you've heard other people and what they think they need or want fixed. When this happens, the important question to ask yourself is: "What is this pain point I am trying to solve?", and most importantly, "Is this really a pain point that I need solved right…

The power of psychology in User Experience & app design

Have you ever wondered what makes good app design? Why some apps are more popular than others? What exactly makes an app so addictive that finds millions of people willing to interact time and time again? In this article from Smashing Magazine, Nadine Kintscher gives a powerful analysis of how User Experience (UX) and psychology go hand in hand when designing an app that solves the right problem in an efficient and enjoyable manner. When an app design is based on good UX customers/users will intuitively seek to return to the app over and over again because is self-explanatory, clear to navigate, fast to load and…