Using App Gamification to Increase User Retention

  We recently received an enquiry asking if we had any gamification app related experience. I was impressed; it is not often we get asked about app gamification right off the bat. Instead, it generally comes out while brainstorming with a client their app UX design and discuss different strategies we could use to increase user engagement. However, for a reason I cannot explain, it occurred to me that perhaps this person referred to 'gamification' as a game app and hoping to find a mobile app developer. And with that, I felt compelled to write about gamification strategies in apps…

App development: 5 awesome tips to get you started

  Are you thinking of building an app? Well, the truth is that the app development world is vast!  Whether you have a startup changing the world with the 'new bliss' or looking at bringing efficiencies or scaling your existing business,  finding the right app developer is only one part of the equation and deserves a blog post in its own right. Let's assume you have found an app development company that is the right match for you; What's next? How do you build your app success? Or in other words, How can you be better prepared to ensure you…

Identifying the Pain Point in your Startup

  If you are a startup founder or being around the startup community, you must have heard of the term 'pain point'. But what exactly is a pain point and how do you go about identifying one? You've got an idea - either because you're trying to solve a problem for yourself or because you've heard other people and what they think they need or want fixed. When this happens, the important question to ask yourself is: "What is this pain point I am trying to solve?", and most importantly, "Is this really a pain point that I need solved…

The power of psychology in User Experience & app design

Have you ever wondered what makes good app design? Why some apps are more popular than others? What exactly makes an app so addictive that finds millions of people willing to interact time and time again? In this article from Smashing Magazine, Nadine Kintscher gives a powerful analysis of how User Experience (UX) and psychology go hand in hand when designing an app that solves the right problem in an efficient and enjoyable manner. When an app design is based on good UX customers/users will intuitively seek to return to the app over and over again because is self-explanatory, clear to navigate, fast to load and…