Using App Gamification to Increase User Retention

  We recently received an enquiry asking if we had any gamification app related experience. I was impressed; it is not often we get asked about app gamification right off the bat. Instead, it generally comes out while brainstorming with a client their app UX design and discuss different strategies we could use to increase user engagement. However, for a reason I cannot explain, it occurred to me that perhaps this person referred to 'gamification' as a game app and hoping to find a mobile app developer. And with that, I felt compelled to write about gamification strategies in apps…

goStandby voted #7 in Anthill Magazine Smart 100 for innovation in 2014

goStandby, the app specifically designed for tour and activities operators has been voted #7 in Anthill Magazine Smart 100 for innovation in 2014. Nathan Challen lead the goStandby team on the Gold Coast and explained the idea came about after a personal experience with a whale tour company in Brisbane. He shared the moment when the awards were announced: "Initially, we were delighted to be listed as a candidate in the SMART 100 for 2014.  Then we were ecstatic to hear our final placing today!   We were placed #7 in the final judging." Anthill Magazine describes it's judging process: At…