The power of psychology in User Experience & app design

Have you ever wondered what makes good app design? Why some apps are more popular than others? What exactly makes an app so addictive that finds millions of people willing to interact time and time again? In this article from Smashing Magazine, Nadine Kintscher gives a powerful analysis of how User Experience (UX) and psychology go hand in hand when designing an app that solves the right problem in an efficient and enjoyable manner. When an app design is based on good UX customers/users will intuitively seek to return to the app over and over again because is self-explanatory, clear to navigate, fast to load and…

Why we don’t usually sign NDAs? And you shouldn’t worry about it

Client: "Hi, I would like a quote to get an app developed." Envisage apps: "Sure thing. Please tell me what you have in mind?" Client: "Do you sign non-disclosure or confidentiality agreements? You see, I would like to be able to talk freely about my app to ensure my idea is safe. Otherwise, how do I know you won't steal my idea?" Does this sound familiar to you? It certainly does to us. Well, here is the deal: There is not much new under the sun, and your idea may not be as novel as you think. Over the years we have…

Uber set for ‘Uber valuation’ that would eclipse Twitter & Hertz

The 5 year-old startup Uber is shaking up the taxicab and black car markets with a predicted 'Uber valuation' set to disrupt some of the long established giants.  The booking app that quickly managed to disrupt the space is currently operating in 53 countries, and locally in Brisbane and Gold Coast. According to Uber Brisbane manager, Mr Mike Abbott, "Uber has been successful because our technology is pro-consumer, pro-driver and pro-community.” (source: Gold Coast Bulletin). Despite the attacks, Uber is taking the controversy and regulatory challenges in its' stride, and more so to its' financial success. "If Uber completes the funding, the valuation…