Using App Gamification to Increase User Retention

  We recently received an enquiry asking if we had any gamification app related experience. I was impressed; it is not often we get asked about app gamification right off the bat. Instead, it generally comes out while brainstorming with a client their app UX design and discuss different strategies we could use to increase user engagement. However, for a reason I cannot explain, it occurred to me that perhaps this person referred to 'gamification' as a game app and hoping to find a mobile app developer. And with that, I felt compelled to write about gamification strategies in apps…

Identifying the Pain Point in your Startup

  If you are a startup founder or being around the startup community, you must have heard of the term 'pain point'. But what exactly is a pain point and how do you go about identifying one? You've got an idea - either because you're trying to solve a problem for yourself or because you've heard other people and what they think they need or want fixed. When this happens, the important question to ask yourself is: "What is this pain point I am trying to solve?", and most importantly, "Is this really a pain point that I need solved…

$10,000 QLD Small Business Digital Grants Program

Government grants are excellent funding opportunities for any business big or small. We are extremely fortunate here in Australia to have access to a number of government funding to assist businesses in numerous aspects. If your business is based in Queensland and require app development services, the good news is grants are now available to assist fund your project. The Queensland Small Business Digital Grants Program round 4 will soon be open to assist small businesses with the costs involved in purchasing digital technologies and software services for their Queensland business. How much funding could I get? Successful applicants will…

The power of psychology in User Experience & app design

Have you ever wondered what makes good app design? Why some apps are more popular than others? What exactly makes an app so addictive that finds millions of people willing to interact time and time again? In this article from Smashing Magazine, Nadine Kintscher gives a powerful analysis of how User Experience (UX) and psychology go hand in hand when designing an app that solves the right problem in an efficient and enjoyable manner. When an app design is based on good UX customers/users will intuitively seek to return to the app over and over again because is self-explanatory, clear to navigate, fast to load and…

Why we don’t usually sign NDAs? And you shouldn’t worry about it

Client: "Hi, I would like a quote to get an app developed." Envisage apps: "Sure thing. Please tell me what you have in mind?" Client: "Do you sign non-disclosure or confidentiality agreements? You see, I would like to be able to talk freely about my app to ensure my idea is safe. Otherwise, how do I know you won't steal my idea?" Does this sound familiar to you? It certainly does to us. Well, here is the deal: There is not much new under the sun, and your idea may not be as novel as you think. Over the years we have…

Uber set for ‘Uber valuation’ that would eclipse Twitter & Hertz

The 5 year-old startup Uber is shaking up the taxicab and black car markets with a predicted 'Uber valuation' set to disrupt some of the long established giants.  The booking app that quickly managed to disrupt the space is currently operating in 53 countries, and locally in Brisbane and Gold Coast. According to Uber Brisbane manager, Mr Mike Abbott, "Uber has been successful because our technology is pro-consumer, pro-driver and pro-community.” (source: Gold Coast Bulletin). Despite the attacks, Uber is taking the controversy and regulatory challenges in its' stride, and more so to its' financial success. "If Uber completes the funding, the valuation…