Apps within apps – End of apps as we know them?
by Nathan Challen
on December 2, 2014
in Business, Startups, Technology, Trends
I wondered how long it would take for apps to start integrating with other apps. The first app I noticed this occurrence was Uber - integrating Password1 to retrieve a filed Uber password. Upon reflecting this really was nothing new in that Stripe and Braintree payments have been in apps for a long time via SDKs. With the arrival of the Apple Watch early 2015 users are likely to expect more than ever a consistent experience across all devices (smartphone, smartwatch, desktop and tablet). The components in the fabric of the OSs are already supporting this concept through notifications across…