Using App Gamification to Increase User Retention

  We recently received an enquiry asking if we had any gamification app related experience. I was impressed; it is not often we get asked about app gamification right off the bat. Instead, it generally comes out while brainstorming with a client their app UX design and discuss different strategies we could use to increase user engagement. However, for a reason I cannot explain, it occurred to me that perhaps this person referred to 'gamification' as a game app and hoping to find a mobile app developer. And with that, I felt compelled to write about gamification strategies in apps…

Myriad in Brisbane – Connecting the dot connectors

Last week I attended Myriad, a three day technology and innovation festival in Brisbane. According to their site, some of the highlights of this event were: * 50+ local and international speakers * Next generation technology & Interactive experiences * Workshops & Fireside chats * Global Investment and insights * Powerful and inspiring stories * Connections * Investor matchmaking * Sweet, sweet Queensland sunshine. It sounds great, right? However, personally the biggest highlight was the alluring atmosphere where community members, local & international speakers and investors gathered together to discuss inspiration, innovation and impact through a common theme: the use of…