# Studio M

> An iPad app for the showroom floor, walking customers through colour and inclusions selection for their new home

- URL: https://envisageapps.com.au/blog/portfolio-item/studiom-metricon-homes/
- Type: caseStudy
- Published: 2016-12-31

**iPad app | Home builder.**

**Outcome:** A selection appointment run from the app rather than from a folder of swatches and a printed price list.

**Project inclusions:** iPad app, colour and inclusions selection flow, in-showroom deployment.

## Home Builder App Development Australia — Metricon Studio M Case Study

### The appointment where a house stops being a floor plan

[Metricon Homes](https://www.metricon.com.au/services/qld/studio-m) entrusted Envisage Apps to build an iPad app to assist their customers through the colour selection process at their Studio M selection centre in Queensland.

Studio M is Metricon's Inspiration and Design Centre — the showroom a customer visits to choose the inclusions for their new home build. It is the point where thousands of individually small decisions get made in a single sitting, and the point where a buyer is most likely to feel out of their depth.

### The Product

The app runs on the showroom floor, in the customer's hands or alongside a consultant. Rather than a folder of swatches and a separate price list, the selection process is one guided flow: see the option, see it in context, and see what it does to the build.

### Key Features

- Guided colour and inclusions selection
- Built for iPad, sized for a showroom table rather than a desk
- Deployed in Metricon's Studio M centre in Queensland

### An enterprise build, on a builder's timeline

Metricon is a national home builder, and the app had to work in front of paying customers from the first appointment — there was no soft launch. That constraint shaped it more than any feature did: the flow is short, and it does one job.

Enterprise clients bring gates that a startup build never sees — procurement, brand approval, and the question of what happens to a customer's selections after the appointment ends. A [Launch Gate Audit](/launch-gate-audit/) exists to find those before launch rather than after.

More [property and construction work](/work/property-construction/): [Imagine Kit Homes](/blog/portfolio-item/imagine-kit-homes/) takes the same configurator problem to a phone, [Stroud Pulse](/blog/portfolio-item/stroud-homes-app/) covers franchise margin, and [SwapCerts](/blog/portfolio-item/app-construction-industry-trades/) covers site compliance. See the rest of the [portfolio](/case-studies-app-development/).

### Selling something that needs to be chosen, not just bought?

**Talk to a team that has built configurators for national home builders.**