Stroud Pulse
Live profit and loss on every build, in the hands of the franchisee running it
Stroud Homes
Native app | Franchise operations.
Outcome: Franchisees measuring the health of a build from the site rather than from the office, on iOS and Android.
Project inclusions: Native iOS and Android app, milestone and margin tracking, lead pipeline, customer feedback capture, multi-channel messaging.
Business App Development Australia — Stroud Homes Case Study
The number a builder needs is the one they cannot see
A construction franchise runs on margin per build, and margin per build is usually a spreadsheet somebody updates on a Friday. By the time it is accurate, the decision it would have informed has already been made.
Stroud Homes commissioned Envisage Apps to build Stroud Pulse: a mobile app giving franchisees the tools to measure their own business directly, anywhere, at any time.
The Product
Stroud Pulse is a franchisee's instrument panel. A build is entered with its contract sum, cost to build and markup, and each milestone — slab onward — updates gross operating profit against contract as it is logged. Leads, customer feedback and communication sit alongside it, so the operational picture and the financial one are the same screen rather than two systems.
Key Features
- Instant profit and loss on every build, at any point in the build
- Milestone logging with contract sum, cost to build, markup and GOP variance
- Lead monitoring through the pipeline
- Customer feedback captured at the moment it is given
- Communication across multiple channels from one place
Stroud Pulse was developed for both platforms, as an iOS app and an Android app.
Franchise software carries gates that a single-site build never meets — data separation between franchisees, who owns the customer record, and what happens to it when a franchise changes hands. A Launch Gate Audit exists to find those before launch rather than after.
More property and construction work: Imagine Kit Homes and Studio M on the buyer side of a build, and SwapCerts on the compliance side of a site. See the rest of the portfolio.
Running a network that needs the same numbers everywhere?
Talk to a team that has built franchise operations tooling.
