User retention

Mobile Customer Journey Strategy I Webinar

Content and timing are key components when mapping your customer journey. In order to successfully engage your customers and drive user conversion and retention, you need to get the right offer at the right time. How can you best achieve this? One way is by using user cohorts to power messages and in-app optimisation. Today’s consumers want to get exactly what they want, instantly and effortlessly. This is having a profound impact on the world of marketing and the customer journey as people increasingly expect brands to anticipate and deliver on their needs. A recent survey revealed that while 89%…
Entrepreneur

Online Community for Startups – QiHub

The Queensland Government together with Advance Queensland have recently announced QiHub, a free to join online community for startups to help foster innovation in Queensland. The $755 million government initiative brings together the rapidly growing Queensland startup ecosystem by providing a dedicated platform for entrepreneurs to connect remotely during Covid-19.  QiHub - the Queensland Innovation Hub, is the first of its kind entrepreneur-led community in Queensland. The platform offers a digital space to discover, meet, connect, share and collaborate with other entrepreneurs in the state. The idea was conceived by the Advance Queensland innovation team alongside the Office of the…
COVIDSafe app developer

COVIDSafe App

The Australian Federal Government has recently launched COVIDSafe, a coronavirus tracing app designed to slow the spread of the virus by helping health authorities identify people who may have come in contact with someone diagnosed with COVID-19. The COVIDSafe app developer is the Department of Health based off the Blue Trace protocol developed by the Singaporean Government for their TraceTogether app. COVIDSafe App Developer Due to the nature of the tracing app and subsequent concerns regarding privacy and security, many are wondering - Who developed the COVIDSafe app? Was the COVIDSafe app developed in Australia in-house or outsourced? The answer…

Pre-Accelerator Program for Startups

Refine, develop, validate and grow your startup idea by joining a pre-accelerator program. QUT Entrepreneurship is offering anyone with a new business idea or an existing venture to join their online pre-accelerator program QUT Entrepreneurship Next Level. This free online program combines educational video content with weekly mentoring and group work in order to prepare you to pitch at a Demo Day. When: 21 April to 21 May 2020 Where: Online Cost: Free Masterclass Schedule Every Tuesday and Thursday from 6pm to 7pm AEST. Validation: How to validate your idea. Problem Deep Dive: Understanding the problem you are solving, identify…

How Coronavirus is impacting the Mobile Economy – Webinar

How coronavirus is impacting the mobile app economy in the APAC region? A rapid spread of the coronavirus aka COVID-19 in the last couple of weeks has seen an increased in consumers’ demand for mobile apps, as governments around the world introduce radical measures to stop its spread, including social distancing, work from home and lockdown policies. Now we are seeing how these measures are bringing changes to the way consumers interact and consume mobile technology. "Starting from Asia, coronavirus has gripped the world, work and life has been dramatically altered in every country and region. China's city lockdowns began…

Startup events in 2020

If you are lucky to live in one of the most entrepreneurial states in Australia, lead by Queensland Chief Entrepreneur Leanne Kemp, founder & CEO of the blockchain startup Everledger, then you may want to check out some of the awesome startup events coming up in 2020: QODE Pitch Black: As part of the Queensland's Innovation Festival you will have 3 minutes to pitch your idea to some of the most influential people in the investment and entrepreneurship community. When: 24-25 March 2020, Brisbane. Apply here. Gold Coast Startup Weekend: From idea to business in 54 hours. When: 21-23 February 2020,…

Mentoring for Growth Day: Free Program for Queensland Businesses

The Mentoring for Growth (M4G) program is a free initiative managed in partnership between the Queensland Government and the private sector to assist small businesses in rapid growth or with high growth potential achieve their commercial capability by surrounding them with experienced business mentors. Who are the mentors? How can they help my business? The program aims to match you with an experienced business mentor who can best help with the specific challenges or opportunities facing your business. For this reason, the M4G online application takes approx. 15-20 minutes to complete and mentors are then drawn from a Queensland-wide pool of…

Using App Gamification to Increase User Retention

  We recently received an enquiry asking if we had any gamification app related experience. I was impressed; it is not often we get asked about app gamification right off the bat. Instead, it generally comes out while brainstorming with a client their app UX design and discuss different strategies we could use to increase user engagement. However, for a reason I cannot explain, it occurred to me that perhaps this person referred to 'gamification' as a game app and hoping to find a mobile app developer. And with that, I felt compelled to write about gamification strategies in apps…

App development: 5 awesome tips to get you started

  Are you thinking of building an app? Well, the truth is that the app development world is vast!  Whether you have a startup changing the world with the 'new bliss' or looking at bringing efficiencies or scaling your existing business,  finding the right app developer is only one part of the equation and deserves a blog post in its own right. Let's assume you have found an app development company that is the right match for you; What's next? How do you build your app success? Or in other words, How can you be better prepared to ensure you…

Identifying the Pain Point in your Startup

If you are a startup founder or being around the startup community, you must have heard of the term 'pain point'. But what exactly is a pain point and how do you go about identifying one? You've got an idea - either because you're trying to solve a problem for yourself or because you've heard other people and what they think they need or want fixed. When this happens, the important question to ask yourself is: "What is this pain point I am trying to solve?", and most importantly, "Is this really a pain point that I need solved right…