User retention

Mobile Customer Journey Strategy I Webinar

Content and timing are key components when mapping your customer journey. In order to successfully engage your customers and drive user conversion and retention, you need to get the right offer at the right time. How can you best achieve this? One way is by using user cohorts to power messages and in-app optimisation. Today’s consumers want to get exactly what they want, instantly and effortlessly. This is having a profound impact on the world of marketing and the customer journey as people increasingly expect brands to anticipate and deliver on their needs. A recent survey revealed that while 89%…

Pre-Accelerator Program for Startups

Refine, develop, validate and grow your startup idea by joining a pre-accelerator program. QUT Entrepreneurship is offering anyone with a new business idea or an existing venture to join their online pre-accelerator program QUT Entrepreneurship Next Level. This free online program combines educational video content with weekly mentoring and group work in order to prepare you to pitch at a Demo Day. When: 21 April to 21 May 2020 Where: Online Cost: Free Masterclass Schedule Every Tuesday and Thursday from 6pm to 7pm AEST. Validation: How to validate your idea. Problem Deep Dive: Understanding the problem you are solving, identify…

How Coronavirus is impacting the Mobile Economy – Webinar

How coronavirus is impacting the mobile app economy in the APAC region? A rapid spread of the coronavirus aka COVID-19 in the last couple of weeks has seen an increased in consumers’ demand for mobile apps, as governments around the world introduce radical measures to stop its spread, including social distancing, work from home and lockdown policies. Now we are seeing how these measures are bringing changes to the way consumers interact and consume mobile technology. "Starting from Asia, coronavirus has gripped the world, work and life has been dramatically altered in every country and region. China's city lockdowns began…

Mentoring for Growth Day: Free Program for Queensland Businesses

The Mentoring for Growth (M4G) program is a free initiative managed in partnership between the Queensland Government and the private sector to assist small businesses in rapid growth or with high growth potential achieve their commercial capability by surrounding them with experienced business mentors. Who are the mentors? How can they help my business? The program aims to match you with an experienced business mentor who can best help with the specific challenges or opportunities facing your business. For this reason, the M4G online application takes approx. 15-20 minutes to complete and mentors are then drawn from a Queensland-wide pool of…