Mobile Commerce and the Rise of Shopping Apps

It should come as no surprise that the 2020 coronavirus pandemic accelerated the adoption of app technology by 2 to 3 years - changing worldwide consumer behaviour on mobile forever. During the lockdown people spent 4.2 daily hours on mobile,  surpassing live TV for the first time in history. From gaming to shopping, video conferencing or payments, mobile has taken centre stage in our lives — ingraining new mobile app habits and permanently shifting the consumer landscape to a mobile-first world. Today we will focus on shopping apps, and how crucial they have become for engaging customers and growing your…

Small Business Grants for Women 2021

Looking for business grants in 2021?  If you are an entrepreneur or small business owner, cash flow and access to capital (including grants) are always a challenge. For women in business the road is even harder,  'swimming upstream' against gender bias and lack of support. A 2017 StartupAUS Crossroads report found that only 4% of startups have an all-female founding team and as few as 15% have at least one female founder. Yet organisations with gender-balanced leadership show better financial performance, access the widest talent and skill pool available to them, and are more responsive to clients and broader stakeholders.…

Grants for Australian Businesses and Startups

Australian businesses are doing it tough, with the repercussions of the lingering Covid-19 and a number of government subsidies soon coming to an end. For them cashflow is king and is in short supply. For startups and small business looking to commercialise their ideas or execute a growth strategy, business investment is also in short supply making government grants particularly attractive. Here are some of the top Australian business grants and programmes to look out for in 2021: Accelerating Commercialisation This grant is for Australian SMEs, entrepreneurs, researchers, inventors and startups who wish to get their novel product, process or…
User retention

Mobile Customer Journey Strategy I Webinar

Content and timing are key components when mapping your customer journey. In order to successfully engage your customers and drive user conversion and retention, you need to get the right offer at the right time. How can you best achieve this? One way is by using user cohorts to power messages and in-app optimisation. Today’s consumers want to get exactly what they want, instantly and effortlessly. This is having a profound impact on the world of marketing and the customer journey as people increasingly expect brands to anticipate and deliver on their needs. A recent survey revealed that while 89%…
Entrepreneur

Online Community for Startups – QiHub

The Queensland Government together with Advance Queensland have recently announced QiHub, a free to join online community for startups to help foster innovation in Queensland. The $755 million government initiative brings together the rapidly growing Queensland startup ecosystem by providing a dedicated platform for entrepreneurs to connect remotely during Covid-19.  QiHub - the Queensland Innovation Hub, is the first of its kind entrepreneur-led community in Queensland. The platform offers a digital space to discover, meet, connect, share and collaborate with other entrepreneurs in the state. The idea was conceived by the Advance Queensland innovation team alongside the Office of the…

Pre-Accelerator Program for Startups

Refine, develop, validate and grow your startup idea by joining a pre-accelerator program. QUT Entrepreneurship is offering anyone with a new business idea or an existing venture to join their online pre-accelerator program QUT Entrepreneurship Next Level. This free online program combines educational video content with weekly mentoring and group work in order to prepare you to pitch at a Demo Day. When: 21 April to 21 May 2020 Where: Online Cost: Free Masterclass Schedule Every Tuesday and Thursday from 6pm to 7pm AEST. Validation: How to validate your idea. Problem Deep Dive: Understanding the problem you are solving, identify…

How Coronavirus is impacting the Mobile Economy – Webinar

How coronavirus is impacting the mobile app economy in the APAC region? A rapid spread of the coronavirus aka COVID-19 in the last couple of weeks has seen an increased in consumers’ demand for mobile apps, as governments around the world introduce radical measures to stop its spread, including social distancing, work from home and lockdown policies. Now we are seeing how these measures are bringing changes to the way consumers interact and consume mobile technology. "Starting from Asia, coronavirus has gripped the world, work and life has been dramatically altered in every country and region. China's city lockdowns began…

Mentoring for Growth Day: Free Program for Queensland Businesses

The Mentoring for Growth (M4G) program is a free initiative managed in partnership between the Queensland Government and the private sector to assist small businesses in rapid growth or with high growth potential achieve their commercial capability by surrounding them with experienced business mentors. Who are the mentors? How can they help my business? The program aims to match you with an experienced business mentor who can best help with the specific challenges or opportunities facing your business. For this reason, the M4G online application takes approx. 15-20 minutes to complete and mentors are then drawn from a Queensland-wide pool of…

App development: 5 awesome tips to get you started

  Are you thinking of building an app? Well, the truth is that the app development world is vast!  Whether you have a startup changing the world with the 'new bliss' or looking at bringing efficiencies or scaling your existing business,  finding the right app developer is only one part of the equation and deserves a blog post in its own right. Let's assume you have found an app development company that is the right match for you; What's next? How do you build your app success? Or in other words, How can you be better prepared to ensure you…

Identifying the Pain Point in your Startup

If you are a startup founder or being around the startup community, you must have heard of the term 'pain point'. But what exactly is a pain point and how do you go about identifying one? You've got an idea - either because you're trying to solve a problem for yourself or because you've heard other people and what they think they need or want fixed. When this happens, the important question to ask yourself is: "What is this pain point I am trying to solve?", and most importantly, "Is this really a pain point that I need solved right…