Sep
08
Mobile Customer Journey Strategy I Webinar
Content and timing are key components when mapping your customer journey. In order to successfully engage your customers and drive user conversion and retention, you need to get the right offer at the right time. How can you best achieve this? One way is by using user cohorts to power messages and in-app optimisation. Today’s consumers want to get exactly what they want, instantly and effortlessly. This is having a profound impact on the world of marketing and the customer journey as people increasingly expect brands to anticipate and deliver on their needs. A recent survey revealed that while 89%…
May
01
COVIDSafe App
by envisage
on May 1, 2020
in App Design, App Development, App Privacy, App Security, Bluetooth Technology
0
The Australian Federal Government has recently launched COVIDSafe, a coronavirus tracing app designed to slow the spread of the virus by helping health authorities identify people who may have come in contact with someone diagnosed with COVID-19. The COVIDSafe app developer is the Department of Health based off the Blue Trace protocol developed by the Singaporean Government for their TraceTogether app. COVIDSafe App Developer Due to the nature of the tracing app and subsequent concerns regarding privacy and security, many are wondering - Who developed the COVIDSafe app? Was the COVIDSafe app developed in Australia in-house or outsourced? The answer…
Feb
13
Using App Gamification to Increase User Retention
by Marisol Canullo
on February 13, 2019
in App Design, App Development, Educational Apps, Fitness Apps, Productivity Apps, Startups
0
We recently received an enquiry asking if we had any gamification app related experience. I was impressed; it is not often we get asked about app gamification right off the bat. Instead, it generally comes out while brainstorming with a client their app UX design and discuss different strategies we could use to increase user engagement. However, for a reason I cannot explain, it occurred to me that perhaps this person referred to 'gamification' as a game app and hoping to find a mobile app developer. And with that, I felt compelled to write about gamification strategies in apps…
Jun
17
App development: 5 awesome tips to get you started
Are you thinking of building an app? Well, the truth is that the app development world is vast! Whether you have a startup changing the world with the 'new bliss' or looking at bringing efficiencies or scaling your existing business, finding the right app developer is only one part of the equation and deserves a blog post in its own right. Let's assume you have found an app development company that is the right match for you; What's next? How do you build your app success? Or in other words, How can you be better prepared to ensure you…
Mar
14
Identifying the Pain Point in your Startup
If you are a startup founder or being around the startup community, you must have heard of the term 'pain point'. But what exactly is a pain point and how do you go about identifying one? You've got an idea - either because you're trying to solve a problem for yourself or because you've heard other people and what they think they need or want fixed. When this happens, the important question to ask yourself is: "What is this pain point I am trying to solve?", and most importantly, "Is this really a pain point that I need solved right…
Mar
17
The power of psychology in User Experience & app design
Have you ever wondered what makes good app design? Why some apps are more popular than others? What exactly makes an app so addictive that finds millions of people willing to interact time and time again? In this article from Smashing Magazine, Nadine Kintscher gives a powerful analysis of how User Experience (UX) and psychology go hand in hand when designing an app that solves the right problem in an efficient and enjoyable manner. When an app design is based on good UX customers/users will intuitively seek to return to the app over and over again because is self-explanatory, clear to navigate, fast to load and…
